Mojo Monkey Donuts

Friday, May 31, 2013

New Donut Craze Hits NYC, Resale Value Skyrockets

Dominique Ansel's "cronuts"—a croissant-donut hybrid—are so popular in New York City that once the product sells out each morning, Craig's List scalpers take to the streets and resell the delicacy for up to $40, depending on the travel distance. That's an 800 percent markup from the retail price of $5.

Ansel has since trademarked his cronut concept, which involves a homemade croissant dough that is deep fried, coated in rose sugar and then filled with Tahitian vanilla cream. His Soho bakery makes fresh cronut dough each morning and produces just 200 of the treats. While the cronut is baking, a line of 30 or more hungry customers may gather outside the bakery in anticipation.

This story has us thinking. We promise not to charge you $40, but would you like to try something similar from Mojo? Is there a certain flavor twist you are dreaming of? Let us know in the comments below or share with us on Facebook.

Photo courtesy Dominique Ansel

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“The belle of the ball is Mojo Monkey Donuts, St. Paul’s newest shop. It has everything you’d ever want in a donut shop: crullers as light as air, double-chocolate donuts as intensely chocolaty as devil’s food cake, mocha-crème filled donuts full of lush custard and true mocha depth.”
–Dara Moskowitz Grumdahl, food critic and senior editor for Minnesota Monthly
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